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SOUNDWAVES ON THE INTREPID
ROCK AND ROLL CIRCUS
BUD LIGHT PLATINUM
TIMESHARE BACKYARD
TOPSHOP
CREATE, WORK, INSPIRE: BROOKLYN
DELL/INTEL
WE CREATED AND PRODUCED ‘SOUND WAVES ON THE INTREPID’ INPARTNERSHIP WITH THE INTREPID SEA, AIR AND SPACE MUSEUM. MUSICAL ACTS HAVE INCLUDED THE ROOTS, THE HOLD STEADY, DJ VICE, MNDR, DELICATE STEVE, AND JAVELIN. EACH PRODUCTION HAS BROUGHT OVER 2000 FANS TO THE SHIP’S FLIGHT DECK. HIGHLIGHTS INCLUDE A 40 FOOT CUSTOM INTERACTIVE DJ BOOTH THAT ROSE FROM THE BASE OF THE PIER TO THE TOP OF THE FLIGHT DECK AND THEMED COSTUMERY.
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THE ROCK & ROLL CIRCUS BROUGHT TOGETHER LIVE MUSIC AND CIRCUS ACTS IN THE BIG APPLE CIRCUS TENT AT LINCOLN CENTER FOR TWO NIGHTS OF SENSATIONALIST PERFORMANCE. WE BROUGHT IN NINE SPONSORS AND FOURTEEN VENDORS. MUSICAL GUESTS INCLUDED ARIEL PINK, NICK ZINNER AND ASKA, JAPANTHER, AND THE SO SO GLOS. EXPERIENTIAL HIGHLIGHTS INCLUDED ‘TALL WOMEN’ CHOREOGRAPY, A DRAG QUEEN MC, AND LIVE TATTOOING. WE DID THIS ONE SOUP TO NUTS.
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BUD LIGHT PLATINUM LAUNCHED ON NEW YEAR’S EVE 2011 IN CHICAGO, NEW YORK AND LAS VEGAS. WE CREATED AND EXECUTED AN EXPERIENTIAL STRATEGY WITH EVENTS, MEDIA, BRAND CREATIVE AND CONTENT GENERATION, GAINING THOUSANDS OF BRAND LOYALISTS FOR BLP. THIS STRATEGY HAS BEEN ADOPTED NATIONALLY.
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WE CREATED THE TIMESHARE BACKYARD IN SUMMER 2011 TO ACT AS A FULLY EXPERIENTIAL SUBURBAN BACKYARD IN THE HEART OF THE LOWER EAST SIDE. TSBY HAS EARNED OVER 6,500 RSVPS AND 200M MEDIA IMPRESSIONS FROM THE WALL STREET JOURNAL, PAPER, TIME OUT NEW YORK, NEW YORK MAGAZINE, THE HUFFINGTON POST, THE NEW YORK POST, THE BBC, GOTHAMIST AND MORE. IN 2012 FUZE BEVERAGE OWNED ‘FUZE FRIDAYS’ IN THE YARD, WITH EIGHT UNIQUE ACTIVATIONS. WE DEVELOPED A MEDIA STRATEGY THAT EARNED FUZE OVER 600,000 PLACEMENTS.
WE PRODUCED A ‘FASH MOB’ FOR TOPSHOP TO INCREASE FOOT TRAFFIC IN STORES. A CROWD OF TOPSHOP MODELS RODE BRANDED BICYCLES ON TWEETED NYC ROUTES, HANDING OUT GIFT CARDS. IN STORE, CONSUMERS INTERACTED WITH STREET STYLE PHOTOGRAPHERS AND STYLISTS, BRINGING THE FASH MOB EXPERIENCE FULL CIRCLE.
WE PRODUCED A ‘FASH MOB’ FOR TOPSHOP TO INCREASE FOOT TRAFFIC IN STORES. A CROWD OF TOPSHOP MODELS RODE BRANDED BICYCLES ON TWEETED NYC ROUTES, HANDING OUT GIFT CARDS. IN STORE, CONSUMERS INTERACTED WITH STREET STYLE PHOTOGRAPHERS AND STYLISTS, BRINGING THE FASH MOB EXPERIENCE FULL CIRCLE.
WE PRODUCED A ‘FASH MOB’ FOR TOPSHOP TO INCREASE FOOT TRAFFIC IN STORES. A CROWD OF TOPSHOP MODELS RODE BRANDED BICYCLES ON TWEETED NYC ROUTES, HANDING OUT GIFT CARDS. IN STORE, CONSUMERS INTERACTED WITH STREET STYLE PHOTOGRAPHERS AND STYLISTS, BRINGING THE FASH MOB EXPERIENCE FULL CIRCLE.
WE PRODUCED A ‘FASH MOB’ FOR TOPSHOP TO INCREASE FOOT TRAFFIC IN STORES. A CROWD OF TOPSHOP MODELS RODE BRANDED BICYCLES ON TWEETED NYC ROUTES, HANDING OUT GIFT CARDS. IN STORE, CONSUMERS INTERACTED WITH STREET STYLE PHOTOGRAPHERS AND STYLISTS, BRINGING THE FASH MOB EXPERIENCE FULL CIRCLE.
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WE DEVELOPED AND PRODUCED ‘CREATE.WORK.INSPIRE BROOKLYN’ FOR DELL AND INTEL, FOCUSING ON 72 HOURS OF ULTIMATE PRODUCT INTEGRATION. WE PARTNERED WITH TOM TOM MAGAZINE TO CURATE A PHOTO SHOOT, MUSIC VIDEO AND GRAPHIC PACKAGE FOR ‘THE SUZAN,’ EXCLUSIVELY USING THE DELL ULTRABOOK XPS 13.
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WE CONCEPTED AND PRODUCED DELL’S 2012 SUMMER MUSIC FESTIVAL TOUR THAT TRAVELED TO JAZZ FEST, BONNAROO, LOLLAPALOOZA, AND AUSTIN CITY LIMITS. OVER 30,000 MUSIC FANS VISITED THE EXPERIENTIAL TENT AND ENGAGED WITH DELL PRODUCTS TO ACTIVATE A MEDIA WALL, CREATE MUSIC, GAME WITH ALIENWARE, AND WATCH THE LIVE CAST. ADDITIONAL BRAND INTEGRATIONS FOR THIS PROJECT INCLUDED INTEL, SKULL CANDY, MICROSOFT, AND OPEN LABS.
we@thisisthepa.com